1. Use of your personal data
In this Cookies Policy you will find information about the types of cookies we use in our website, how these cookies are used, and how you can give your consent, limit or forbid the placement of those cookies. By allowing the placement of cookies on your devise by our website you improve your experience with our website, you allow us to provide you with better services and to customize the website on your preferences. At any time you have the right to opt out of the cookies, nevertheless, if you choose to block these cookies our website may not fully work as it should and this may interapt the use of our servises and website.
We also use tracking pixels in our marketing emails. These pixels inform us if, and when, you opened an email from us. We use this information to better understand how customers engage with our content and to analyse the effectiveness of our marketing campaigns. You can disable tracking pixels by changing your email settings to block the loading or display of external images.
2. What is a cookie?
3. Types of cookies:
First-party cookies – these are set by the website you have accessed. They are often used to remember your preferences on the website, such as your preferred currency.
Third-party cookies – these are set by a website other than the one you are accessing.
Session cookies – these are temporary cookies, which are deleted when you close your browser.
Persistent cookies – these remain on your device until you erase them, or they expire.
4. We may use the following generic cookies on our website:
We use Cookie authentication to verify your requests and maintain session information. When you send a login request to the server, the server response includes the Set-Cookie header that contains the cookie name, value, expiry time and some other information. The cookie is typically stored on both the client and the server.
First-party cookies can be either permanent or temporary and are necessary cookies, because without these cookies the website won’t work properly or be able to provide certain features and functionalities. Some of these may be manually disabled in your browser, but may affect the functionality of the website. These cookies let us know what features on the website are working the best and what features on the website can be improved.
Advertising cookies are placed on your computer in order to display advertisements that are most likely to be of interest to you. These cookies get information regarding your visits to the website or other websites, track on how often an advertisement has been viewed and by whom. These cookies are linked to a computer and do not gather any personal information about you.
Personalization cookies are used to recognize repeat visitors to the website. These cookies record your browsing history, the pages you have visited, and your settings and preferences each time you visit the website.
These cookies are used for the identification and prevention of security risks. We use these cookies to authenticate users and protect user data from unauthorized parties.
Site Management Cookies
With the use of Site management cookies your identity or session on the website can maintained thus in order not logged off unexpectedly. With these Cookies any information you enter in the site is retained from page to page. In addition, Site management cookies cannot be turned off individually, but you can disable all cookies in your browser.
5. Use of link buttons of so-called social networks on the homepage
Our homepage contains link buttons to the websites of Facebook, Twitter, Google+, Instagram and YouTube, (hereinafter „social networks“ or „providers“).
The link button to the social network Facebook, which is operated by Meta Platforms Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA, is identified by the white letter „f“ on a blue background.
The link button to the microblogging service Twitter, offered by Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, can be recognized by the white bird on a blue background.
The link button to the social network Google+, which is offered and operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, is identified by the white letter „g“ and a plus sign, both on a red background.
The link button to the social network Instagram, by Meta Platforms Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA, is identified by skewed square and circle.
The link button to the social network YouTube, by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA., is identified by a small white triangle on a solid red background.
When visiting our homepage, you will regularly find the link buttons of the social networks mentioned above. If you click on one of the buttons, you will be redirected to our corresponding site in the selected social network. If you are logged into your account at the selected social network in parallel, it can assign your visit to our presence there to your user account. Depending on the selected social network, you may also have the opportunity to follow our website and thus receive current information from us or share it with other participants of the respective social network.
Further information on the use of social networks is available for:
• Facebook at http://www.facebook.com/legal/terms
• Twitter at https://support.twitter.com/and https://twitter.com/tos
• Google+ at http://www.google.com/intl/de/policies/terms/
• YouTube at https://www.youtube.com/static?template=terms
• Instagram at https://help.instagram.com/581066165581870
If you do not want the respective provider to be able to assign your visit to our website to your corresponding user account, please log out of this account beforehand.
6. Use of plug-ins of so-called social networks in the blog
Our website uses plug-ins and buttons from social networks such as Facebook, Twitter, Google+, Instagram and YouTube.
You can recognize the plug-in of the social network Facebook Inc, by the logo, as discriped above and the words „Recommend“. Details about the Facebook plug-in can be found here: http://developers.facebook.com/docs/plugins/
The plug-in of the microblogging service Twitter, both offered and operated by Twitter Inc, can be recognized by the white bird on blue background, as mentioned above.
The Google +1 plug-in of the social network Google+, which is offered and operated by Google Inc., is identified by the white letter „g“ on a red background.
The Instagram plug-in of the social network Instagram, which is offered by Meta Platforms Inc., is identified by skewed square and circle.
The YouTube plug-in of the social Youtube, which is offered by YouTube, LLC, is identified by a small white triangle on a solid red background.
The plug-in of the LinkedIn social professional network, both offered and operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA, can be recognized by the inShare logo.
When you visit our blog, the embedded plug-ins are disabled by default. The plug-ins are regularly located at the end of an article and are highlighted in gray. Only when you click on one of the plug-ins there does it establish a direct connection between your browser and the server of the desired social network.
The third party provider of the same receives the information that you have visited our site with your IP address.
If you are logged into your personal account of the selected social network in parallel, the provider of this network can assign your visit to our blog to your user account with the help of the plug-in. If you are logged in to your account and click the plug-in a second time actively, the entry that you like contents of our blog will appear on your personal pinboard or similar in your account.
If you do not want the respective provider to be able to assign your visit to our blog to your corresponding user account, please log out of this account beforehand.
7. General information on the collection and use of data by third parties
We would like to point out that, as the provider of the website and the blog, we are not aware of the content of the transmitted data or its use by the respective third provider of a social network. Please also note that an entry on the pinboard or similar should not be used of your account with one of the providers may be visible to third parties.
For information about the content of the transmitted data and how to share entries with specific recipients only, see the respective data usage guidelines of:
• Facebook at http://de-de.facebook.com/about/privacy/your-info-on-fb
• Twitter at http://twitter.com/privacy/
• Google + at http://www.google.com/intl/de_de/policies/privacy/
• LinkedIn at http://de.linkedin.com/static?key=privacy_policy&trk=hb_ft_priv
8. Use of Google Analytics
However, if IP anonymization is activated on this website, Google will reduce your IP address within Member States of the European Union or in other countries party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link (http://tools.google.com/dlpage/gaoptout?hl=en).
You can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website: Disable Google Analytics.
9. What are your choices regarding cookies
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
Google Ads (and DoubleClick)
You can revoke your consent to ad personalisation by Google here: https://adssettings.google.com/
YouTube is used to play videos embedded on the website. Cookies are set by YouTube to track usage of its services.
This helps us track user conversion rates from Twitter.
HubSpot is a tool that forms and tracking pixel, sensitive data storage & emailing
We use Mailchimp, a marketing platform and email marketing service.
Vimeo is used by the Vimeo video player on our website.
Cookies may be used to allow targeted marketing and measurement.
10. You can contact us